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Approval given for advertising on DIA welcome sign

Written by on December 29, 2017

 A portion of Pena boulevard leading to Denver International Airport is disappearing from some maps so that advertising can be sold on a new, brightly lit sign. It’s a quarter mile long $11.5 million dollar welcome to DIA sign. Soon, it will feature not only airport information, but it will be bombarding you with ads. “Is this the best use for $11.5 million?” CBS4 Investigator Rick Sallinger asked airport spokesman Heath Montgomery. “We think it’s definitely a good use of airport funds to create a signature entry point for DIA,” he replied. Rick Sallinger/CBS4


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